Tuesday, January 25, 2011


The Bouba and Kiki effect, 95 to 98 percent of people will identify these two shapes by the correct name.

One is called Bouba and the other is Kiki.

Which is which according to you? After you are done research this topic and how it relates to Synesthesia, It is an interesting area of study.  Consider it Survivology101 homework, ENJOY!


  1. Synesthesia is a condition in which the senses are linked or "crosswired" For an example, a given person my "see" the color yellow when they hear the word Wednesday, or "taste" chocolate when they hear a train. It could be argued that the k...iki and bouba effect is an example of synesthesia. In 95, to 98% of cases, people have identified the name kiki to the sharp , angular shape, and bouba to the rounded shape. The results were exactly the same for the hearing impaired. Even children as young as 2 1/2 have identified these shapes the same way.
    A parallel can be drawn between the two in that the mind seemingly automatically assigns the shape to a name, or the name to a shape, as the case may be. In the other cases of Synesthesia, the mind is producing a taste for a sound heard, or a color for a word spoken or read. In either case the mind is taking one sense, and triggering a manifest of sight, smell, touch, taste etc.. Very cool exercise!

  2. Very cool. This is sort of like this test for synesthesia. Not necessarily a test for synesthetic projection, but definitely interesting for synesthetic association. Good stuff.